Theka Coffee Sucess Story:
Today our country India is progressing very fast in the world of Startup and Business and this is the reason why more than 100 Unicorn Startups have been formed in our country. Due to this more and more people are planning to start their own Startups.
Today we have brought a success story for you from the world of Startups, in which a man has created a company worth crores just by selling Brew Coffee. Today here we are talking about Theka Coffee company which you might have also seen on the business reality show Shark Tank India.
Bhupinder Madan, the founder of Theka Coffee, has made his company worth crores, in such a situation, many people want to know about Theka Coffee’s Success Story, how Bhupinder made Theka Coffee a company worth crores by just selling Coffee on Cart. Have made it. Stay tuned till the end of this post so that you can get information about Theka Coffee Success Story.
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This is how Theka Coffee Sucess Story Started:
Theka Coffee was started in September 2017 by Bhupinder Madan, He would park his car in the Sindhu Bhavan Marg in Ahmedabad and sell coffee to customers on the Streets.
Hearing his life story, it is clear that Bhupinder always had the mind of an entrepreneur. He was only 14 years old when he first made money. After school, the Ahmedabad boy would sell pamphlets for shopkeepers and other businessmen, for two hours, and make Rs 200 every day.
Later, while he was in Class 11-12, he enrolled as an external student in his school. That is, he did not have the compulsion to attend and would only go to school to appear for his exams. While visiting his other house in Delhi, Bhupinder spotted momo stalls in every nook and corner of the city. Ahmedabad, however, was yet to get the hype. Spotting a gap there, he started a momo stall in the city when he was only 15 years old. In a span of two years, he had three.
Then, he was also approached by a company canteen’s committee to introduce North Indian food, which led him to launch ‘Happy Hours’, offering parathas for breakfast. He simultaneously ran these two businesses, earning between Rs 3,000 and 4,000, per day.
Later, he dropped out of college. Besides financial constraints at home, Bhupinder felt he was only, “Wasting my time studying; I made up my mind to never work for anyone,” he adds.
He then started freelancing for an IT company on the business development side. He also worked with an app development company. “These two experiences made me realise that I was a good salesperson,” Bhupinder says.
In January 2017, Bhupinder decided to quit everything else to focus on researching the food and beverage industry. This was, however, not by chance. A chance visit to a bar in Delhi gave Bhupinder the idea of selling coffee in a beer bottle. Like most millennials, he was drawn to the premium coffees served at the likes of Starbucks, Cafe Coffee Day, and Barista. However, like most middle-class Indians, Bhupinder was unable to afford premium coffee regularly.
100% Arabic Coffee Served In Beer Bottle:
The idea of Theka Coffee was born with freshly brewed 100 percent Arabic coffee served in a beer bottle and priced at Rs 100.
Theka roasted, brewed, and served three variants of coffee – Palangtod or the strong and dark roasted coffee, Next level or the medium-roasted coffee, and finally, Coffee ki Jawani or the light-roasted coffee.
Theka Coffee has Nine other Flavored Coffees:
Pataka Popcorn, Desi Santra, Minto Rani, Nut-Khatt, Chocolatey Patola, Berry Pia, Angrezi Tharra, Kala Gora, and Chota Bomb. The brand’s USP lies in selling “freshly brewed premium coffee at an affordable price”. Gradually, over the next two and a half years, Bhupinder adopted the franchise model and opened 14 Theka cafes in high streets and malls of not just in Ahmedabad but also in Pune, Jaipur, Rajkot, Bhavnagar, Bhuj, Baroda, Anand, and Kolkata. Across these outlets, he claims that he was doing about Rs 3 lakh of business every month.
And The Theka Coffee Fall Due to COVID-19:
Excited to keep the business growing, Bhupinder overlooked the high capital and operational expenditure associated with opening cafes on high streets. High rentals, cash burn, and the ultimate threat – the COVID-19 pandemic proved fatal for Theka.
The initial months of lockdown meant zero business but he had to keep paying Rs 1.25 lakh of rent for spaces in the malls… he had burnt all his savings and had to sell his car as well.
As a result, By June 2020, all 14 outlets of Theka had to be shut down due to a lack of business and operational capital. To top it all off, Bhupinder’s mentor, co-founder, and partner decided to quit the business at a time when the startup was in the middle of debt.
Theka Coffee Again Restart:
Despite the business going to an absolute standstill, Bhupinder kept going. “I never gave up on the brand. I did not know if it would ever work again but I kept doing what I had to do without holding any regrets,” he says.
After the first wave of the pandemic subsided a little, he started from scratch. He bought a cart and parked it in Sindhubhavan Marg, the origin of Theka, to restart the business. “On the first day, I sold about seven bottles of coffee,” he recalls.
Subsequently, with the rise and fall of the different COVID-19 waves, the business was doing less than average. After three months, the number rose and Bhupinder sold coffee worth Rs 2,000-3,000, daily.
Having learned from his past mistakes, he decided to not invest much capital and decided to expand the business organically. Bhupinder placed four thelas or carts in four different locations in Ahmedabad to further grow his coffee chain.
Theka Coffee Get Fame in the World from Shark Tank India:
Fast forward to January 2022, Bhupinder got shortlisted to pitch Theka on the Indian television show Shark Tank. While he did not manage to get the investment, he gained much more from the fame.
Today, Theka records an average of sales worth Rs 15,000 from every outlet, every day. Furthermore, the coffee startup recently raised Rs 2.5 crore in a round led by a Dubai-based VC firm Zenith Multi Trading.
More interestingly, ever since the episode of Shark Tank was aired, Bhupinder has been receiving collaboration opportunities with other companies as well. Recently, Microsoft asked Theka to operate a cart from the company’s office campus in Bengaluru.
Reliance approached him with a business tie-up. The entrepreneur has decided to go ahead with the latter and going ahead, Theka will be launching and operating its carts inside 10 Reliance retail stores in Mumbai.
Today it has become a company worth 100 Crores:
Today, Bhupinder’s Theka Coffee is making crores of rupees of revenue every month just by selling Coffee.
If we talk about the valuation of Theka Coffee, then today their company is worth 100 Crores and their Coffee is sold in thousands and lakhs. If you also want to try their coffee, you can easily buy it online and Offline.
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